copywriting * creative direction * ideation
OUT OF HOME
THE BRIEF: Miller Lite is one of the title sponsors of the Chicagoland Speedway; a magnet of beer-soaked summer activity during the months when the temperature breaks 70. To draw the hazy gaze of like-minded warm weather warriors, Miller Lite ran a series of posters and boards at another local party place: Wrigley Field. Like an out-of-home board, the goal was to communicate the idea as quickly and succinctly as possible with fun headlines that tie in beer and racing lingo.