COORS LIGHT AXIS

MUSIC PROGRAM * EVENT * PROMO

THE BRIEF: It's simple: Coors Light wanted a music program. But they had no idea what it was they wanted. A concert? Maybe a playlist? Featured tracks? Well, we did all of this and more. Coors Light Axis morphed from an idea into a successful music program that's received its fair share of accolades from the music industry. We had featured artists. Exclusive tracks. Multi-city concerts. Videos. You name it. We did it.