copywriting * creative direction * ideation
2024 SUPER BOWL SPOT
TV * DIGITAL * SOCIAL *
THE BRIEF: 2024 SUPER BOWL spot. Jewel Osco is a grocery institution in Chicagoland and truly consider their customers and employees as family. Moreover, the Jewel employee is integral to the success of the store. Without them, it wouldn’t exist.
ASSIGNMENT: Create a meaningful, thoughtful story that focuses less on the store and more on the people who who make it what it is. What’s their story? Who are they?
SOLUTION: One employee. One story. 40 years.