GIANT PAINT STICK

GUERILLA

THE BRIEF: True Value Hardware wanted to promote their line of spring paints during the annual St. Patrick’s Day dying of the Chicago River.

THE ASSIGNMENT: Promote paint. Originally they wanted to do flyers and a small social campaign. We took it to another level by building a giant paint stick to help stir the river. From start to finish, the entire project came together in about 96 hours.