ELMER'S

PRINT * SHOPPER

THE BRIEF: Elmer’s is a comfort brand.  It’s a classic American product that is burned into the brains of kids from Miami to Modesto. If you went to elementary school anywhere in the states, you know it. And the beauty about Elmer’s is that it is what it is. It’s glue made for cotton balls and construction paper. And it works. The print campaign we created couldn’t be more simple and relatable. That’s why it’s still one of my favorites.