copywriting * creative direction * ideation
OPTIMA BATTERIES
THE BRIEF: Optima Batteries needed a DM campaign to support the launch of their new line of heavy-duty batteries. After years of mailing coupons and purchasing inserts, we sold them on a simple strategy: Don’t hit hard on the purchase. Hit hard on the education. After all, how much does anyone know about a car or boat battery? The campaign was a success and the company saw increased sales for six straight quarters.