2024 SUPER BOWL SPOT
TV * DIGITAL * SOCIAL *
THE BRIEF: 2024 SUPER BOWL spot. Jewel Osco is a grocery institution in Chicagoland and truly consider their customers and employees as family. Moreover, the Jewel employee is integral to the success of the store. Without them, it wouldn’t exist.
ASSIGNMENT: Create a meaningful, thoughtful story that focuses less on the store and more on the people who who make it what it is. What’s their story? Who are they?
SOLUTION: One employee. One story. 40 years.
KENTUCKY TOURISM
TV * DIGITAL * SOCIAL *
https://www.greatbigkyadventure.com/
THE BRIEF: Kentucky has some larger-than-life attractions scattered throughout the state that offer fun and adventure for the family on a budget. However, there is one big challenge: SCREENS. How do we compete with kids on their iPads who show little interest in the history and culture of the Bluegrass state?
ASSIGNMENT: Create a campaign that showcases some of the biggest attractions in Kentucky while also winning the adoration and attention of children.
SOLUTION: A Nintendo-inspired game that educates online and delivers in person.
TV * DIGITAL * SOCIAL * B to B
THE BRIEF: Voyant offers a holistic, fully integrated view of financial planning. Got that? With Voyant, financial planning is personal.
ASSIGNMENT: instead of the standard-issue financial services creative that all sounds the same but has a different logo, let’s create something that comes at the industry from a different angle.
SOLUTION: Real questions, actual problems, pretend people, fake life . . . and comedy.
SOCIAL * WEBSITE
THE BRIEF: Create a social campaign featuring small businesses that communicates that adding the right people can make all the difference. Indeed is the most visited job site in the US and the leading source of external hires for businesses of all sizes.
MUSIC VIDEO
THE BRIEF: "We don't have any money. Make it cool." - Rhett Miller
TRANSLATION: I wrote this video. My brother, Lee, directed it.
SOCIAL * WEBSITE * TRADESHOW
THE BRIEF: When the world’s powers were on a frantic race to space in the 1960s, NASA approached Poly with a seemingly impossible task: create a headset that would equip astronauts to communicate instantly from the earth to the moon, and back again.
THE COUNTDOWN: We were tasked with creating a social campaign to celebrate the 50th Anniversary of the Apollo 11 Mission. What we came up with was a series of videos that acted as a “countdown” to the actual day of the celebration, July 21, 2019.
THE BRIEF: The Paramount Theatre is the oldest theatre in Texas and has been recognized by the National Registry of Historic Places. It’s truly a gem here in Austin and is still used for screenings, concerts, movie premiers and more. This series of posters was created to celebrate the 103rd anniversary of the Paramount Theatre.
* SOCIAL *
THE ASSIGNMENT: Create a social campaign that will generate enthusiasm and awareness for Axon’s mission to cut gun-related deaths between police and the public in half by 2033.
TV * SOCIAL * PITCH
THE BRIEF: When we pitched Firehouse Subs, we wanted to lean heavily on humor and have fun while still keeping a firm hold on their history of being “founded by firemen”. After we won the pitch, our first assignment was to create a new TV campaign around our new tagline; “The Hero of All Subs.”
TV * DIGITAL * SOCIAL * CONVENTION
PRESS RELEASE
SCOTTSDALE, Ariz., Oct. 20, 2022 /PRNewswire/ -- Axon (Nasdaq: AXON), the global public safety technology leader, announced this week at the annual International Association of Chiefs of Police (IACP) conference in Dallas, that it is joining forces with law enforcement and community leaders in a moonshot goal to cut gun-related deaths between police and the public in half by 2033.
THE ASSIGNMENT: Create a video that brings the passion and dedication of Axon’s mission to cut gun-related deaths between police and the public by 2033.
TV
THE BRIEF: Comcast Sports doesn’t hold back when it comes to their love of all things Chicago sports. In fact, they’ve been known to get a little too intense when commenting on games and highlights. Scribbling lines one day for a banner ad I was working on, I came up with “We’re As Obsessed As You Are.” It stuck with me so I ran it by the client. They loved it. So I went back and wrote a bunch of spots promoting their flagship show "SportsNet Central". The campaign grew to also include all four major sports
GUERILLA
THE BRIEF: True Value Hardware wanted to promote their line of spring paints during the annual St. Patrick’s Day dying of the Chicago River.
THE ASSIGNMENT: Promote paint. Originally they wanted to do flyers and a small social campaign. We took it to another level by building a giant paint stick to help stir the river. From start to finish, the entire project came together in about 96 hours.
POSTER SERIES
THE BRIEF: El Pollo Loco takes grilling seriously. Like, really really really seriously. And within the walls of the EPL kingdom, the most prominent and respected position . . . one that takes years to attain . . . is the job of GRILLMASTER. To salute those who have acquired this title, we created a series of posters that honored the longest tenured masters of fire.
PRINT * SHOPPER
THE BRIEF: Elmer’s is a comfort brand. It’s a classic American product that is burned into the brains of kids from Miami to Modesto. If you went to elementary school anywhere in the states, you know it. And the beauty about Elmer’s is that it is what it is. It’s glue made for cotton balls and construction paper. And it works. The print campaign we created couldn’t be more simple and relatable. That’s why it’s still one of my favorites.
VIDEO, SOCIAL, POSTER
THE BRIEF: Poster, social content, and video series created to promote the annual Treaty Oak Rod Run in Austin, Texas.
THE BRIEF: When Mercury Marine launched their new 150 Four Stroke engine, there was a laundry list of items that they wanted to support. Seeing how a traditional long copy ad just wasn’t going to cut it, we created a formula using a 1-2 punch that leads with a stand-alone headline that is simultaneously weaved into the body copy.
MUSIC PROGRAM * EVENT * PROMO
THE BRIEF: It's simple: Coors Light wanted a music program. But they had no idea what it was they wanted. A concert? Maybe a playlist? Featured tracks? Well, we did all of this and more. Coors Light Axis morphed from an idea into a successful music program that's received its fair share of accolades from the music industry. We had featured artists. Exclusive tracks. Multi-city concerts. Videos. You name it. We did it.
PRINT * POSTER * OOH * MISC.
THE BRIEF: Leinenkugel’s is a legendary Midwest beer born and raised in Chippewa Falls, Wisconsin. Known for their love of all things outdoors, the Leinenkugel family asked us to create print, boards, posters and various other pieces that tell a bit of the Leini story and support the tagline "Join Us Out Here."
GREAT BEER GREAT RESPONSIBILITY (GBGR)
THE BRIEF: In support of MillerCoors' Great Beer Great Responsibility (GBGR) Initiative, the assignment consisted of creating a social/mobile campaign that promoted safe driving. We created an app that allows users to access taxis and other safe ride options from any location.
PRINT * POSTER
THE BRIEF: There are few brands that are as widely known as the canvas sneaker with the blue star, so it was a real honor to work on this project. The goal of this campaign was to simply add to the legend that is the Converse All-Star Chuck Taylor. We told a story. We made people giggle. And we sold some more shoes.
TV
THE BRIEF: Coors Light has carved out a unique and surprising niche in the hip hop community. Using some of the most highly regarded up-and-coming talent in the industry, we created a series of TV spots around the theme of reFRESH.
TV * PRINT
THE BRIEF: International Trucks has a long and storied history as the most durable and dependable long and short-haul trucks around. Born and still made in America, this family of trucks bleeds red, white and blue. Our task was to create a series of print ads and posters to introduce the newest line of International trucks.
OUT OF HOME
THE BRIEF: Miller Lite is one of the title sponsors of the Chicagoland Speedway; a magnet of beer-soaked summer activity during the months when the temperature breaks 70. To draw the hazy gaze of like-minded warm weather warriors, Miller Lite ran a series of posters and boards at another local party place: Wrigley Field. Like an out-of-home board, the goal was to communicate the idea as quickly and succinctly as possible with fun headlines that tie in beer and racing lingo.
POSTER * PRINT
THE BRIEF: Citi wanted to create a print campaign for their student loan division. My only goal was to create something that didn’t feel “loanish”. So to tell a quick story and side-step all of the usual loan bumbo jumbo, we let the visuals do most of the talking.
POSTER SERIES
THE BRIEF. Brigid’s Bags is a small boutique shop in Chicago that specializes in transforming old, worn-out bowling bags from the 1950s – 1980s into unique, one-of-a-kind, quality purses that double as conversation pieces. Our task was to create a poster series that told the BB story in a curious and entertaining way.
OPTIMA BATTERIES
THE BRIEF: Optima Batteries needed a DM campaign to support the launch of their new line of heavy-duty batteries. After years of mailing coupons and purchasing inserts, we sold them on a simple strategy: Don’t hit hard on the purchase. Hit hard on the education. After all, how much does anyone know about a car or boat battery? The campaign was a success and the company saw increased sales for six straight quarters.
