TRUE VALUE DIY: DIGITAL

THE BRIEF: Despite the looming Goliath's that are Lowe's and Home Depot, True Value Hardware continues to have a foothold in small town America. And one of the reasons they’ve lasted so long is their commitment to helping customers. So how can they reach out further to help those in remote areas? Our solution was creating online DIY instructional videos. This is not the sexiest project ever. The reason I’m posting this is because this endeavor proved to be a valuable education on writing fast, shooting fast, editing fast and posting fast. We literally created HUNDREDS of these.