DEADLIEST CATCH: PROMOTION/DIGITAL

THE BRIEF: Deadliest Catch is one of the highest rated docu-style shows on The Discovery Channel. Henry Weinhard’s is a working class beer that calls the Pacific Northwest home. With roots in the fishing industry, we thought “why not combine the two and create a program where winners would travel to Dutch Harbor and spend a day on board The Wizard?”. And that’s exactly what we did.