copywriting * creative direction * ideation
BAYER
THE BRIEF: When BBDO won the global business for Bayer, the process of bringing everyone up-to-speed and establishing effective communication and processes was gargantuan. My job on this project was to essentially take a couple thousand documents from all over the world and combine them into some sort of coherent guide. The final product is over 80 pages . . . so I selected a handful to share. This was a ton of work. It's not sexy, but we did a superb job.