BOSS SNOWPLOWS: DIGITAL

THE BRIEF: Here in Austin, there’s not much use for snowplows. Other than the annual ice storm that sends the entire region into a state of Armageddon or the occasional “blizzard” that’s melted by noon, the only thing cold and slick around here is that wildcat from Arkansas trying to sell shares in an oil drilling venture. So when I got to work on Boss, it was a real treat to learn about this brand and the men and women who make them and use them. We went deep with a video series, website, posters, app and more.